Market Intelligence Report — WI-540

Appleton, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-08
As of the latest 2026 data
Very Weak

Median Listing

$410K
+2.5% YoY

Pending Ratio

0.05
-119.0% YoY

Active Inventory

689
+111.3% YoY

Median DOM

38 Days
+1.3% YoY

Primary Intelligence Tool — Sold Score™

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The Appleton market currently exhibits very weak conditions, evidenced by a pending ratio of 0.05, significantly below the 0.25 threshold for even minimal demand absorption. Active listings have more than doubled year-over-year, indicating a substantial supply surplus relative to demand.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

3.1%+0.1 pp YoY

Unemployment rate · Jul 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

249,876+0.5% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Appleton market right now.

Active listings have expanded considerably, increasing by 111.3% over the past year, contributing to an elevated supply environment. New listings have also shown growth, rising by 4.4% year-over-year. Concurrently, the pending ratio has experienced a notable decline of 119.0% compared to the prior year, highlighting a severe deceleration in demand absorption. The median listing price has demonstrated modest appreciation, up 2.5% year-over-year, while the median days on market saw a marginal increase of 1.3%.

Historical Analysis

Market Trends

Median Price

$410K+2.5% MoM

Active Inventory

689+111.3% YoY

Days on Market

38+1.3% YoY

Sold Score™

20-119.0% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

20
Sep 23Aug 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Sep 23Aug 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Sep 23Apr 24Nov 24Jun 25Jan 26Aug 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

With a pending ratio of 0.05 and active listings more than doubling year-over-year, properties are spending more time on the market, shifting negotiating leverage towards buyers. The substantial increase in available inventory and the minimal rate of properties going under contract suggest that sellers face considerable pressure to adjust pricing and terms to attract offers. This environment necessitates significant price discipline for sellers to achieve transactions.

Luxury Segment

While the overall market is weak, there is no distinct luxury-segment signal in this dataset. Average listing prices declined by 1.0% year-over-year, but this observation alone is insufficient to identify specific softness in the higher-price tier without additional granular data points such as top-tier $/sqft trends or a widening average-vs-median spread.

Supply Dynamics

689 active listings represent the current floor, with new supply arriving at roughly 284 per month.

Pricing Pressure
12.0%

of active listings carry a price reduction, +1.3% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved +1.6% year-over-year.

Absorption
0.05

Pending-to-active ratio — Very Weak.

Recommended For This Market

Very Weak

Selling in Appleton, WI? Inventory is up 111% from last year.

Buyers have leverage in Appleton, WI. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
5%
Median Days on Market
38 days
Inventory YoY
+111%

In a buyer's market, strategy beats timing. See how your home scores in Appleton, WI and what moves the number.

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Metro Demographics

Metro Area
Appleton, WI
CBSA Code
11540
State
WI

ZIPs in Appleton, WI

Sorted by active inventory · click a ZIP for its full report

Analysis FAQ
  • What is the current market condition in Appleton?+

    As of the latest 2026 data, the Appleton metro is classified as Very Weak. Pending ratio is 0.05 with median days on market at 38.

  • Are home prices dropping in Appleton?+

    Median listing price is $410K, +2.5% year over year. 12.0% of active listings carry a price reduction.

  • How fast are homes selling in Appleton?+

    The typical listing sits 38 days on market, a +1.3% change YoY. New listings are arriving at 284 per month.

  • What's happening in the Appleton luxury market?+

    While the overall market is weak, there is no distinct luxury-segment signal in this dataset. Average listing prices declined by 1.0% year-over-year, but this observation alone is insufficient to identify specific softness in the higher-price tier without additional granular data points such as top-tier $/sqft trends or a widening average-vs-median spread.

  • Where can I find a trusted Appleton real estate expert?+

    Primpted maintains a vetted registry of Appleton agents with verified credentials, Google reviews, and neighborhood specialization. See the Featured Experts section above.

Data & Methodology

Primary data sourced via Realtor.com's RDC Inventory Core Metrics (CBSA-level), supplemented by editorial analysis and the Primpted local expert registry. Historical trends calculated on a rolling 12-month basis. Past direction is not a forecast.

As of the latest 2026 data · CBSA 11540 · 36mo history