Market Intelligence Report — WI-540

Appleton, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-09
As of the latest 2026 data
Very Weak

Median Listing

$405K
+1.3% YoY

Pending Ratio

0.04
-104.4% YoY

Active Inventory

695
+104.4% YoY

Median DOM

40 Days
+7.4% YoY

Primary Intelligence Tool — Sold Score™

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The Appleton, WI market is currently categorized as Very Weak. The pending ratio stands at a critically low 0.04, indicating severely constrained demand absorption relative to available supply. Active listings have more than doubled year-over-year, rising by 104.4%.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

2.5%+0.1 pp YoY

Unemployment rate · Sep 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

249,876+0.5% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Appleton market right now.

Active listings in the market have seen a substantial increase of 104.4% over the past year, reaching 695 units. Concurrently, new listings have experienced a modest decline of 6.2% year-over-year. The median listing price has demonstrated marginal appreciation of 1.3% over the past year, while the median price per square foot has slightly decreased by 0.2%. The pending ratio has contracted sharply year-over-year, declining by 104.4%, highlighting a significant slowdown in transaction activity.

Historical Analysis

Market Trends

Median Price

$405K-1.2% MoM

Active Inventory

695+104.4% YoY

Days on Market

40+7.4% YoY

Sold Score™

25-104.4% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

25
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The current market environment suggests that buyers are experiencing significantly reduced pressure due to abundant inventory and a slow pace of demand absorption. The elevated active listings and exceptionally low pending ratio imply that properties are taking longer to move, requiring greater price discipline from sellers. Negotiating leverage has shifted considerably, favoring cautious offers and extended consideration periods.

Luxury Segment

No distinct luxury-segment signal in this dataset.

Supply Dynamics

695 active listings represent the current floor, with new supply arriving at roughly 244 per month.

Pricing Pressure
14.6%

of active listings carry a price reduction, +2.7% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -0.2% year-over-year.

Absorption
0.04

Pending-to-active ratio — Very Weak.

Recommended For This Market

Very Weak

Selling in Appleton, WI? Inventory is up 104% from last year.

Buyers have leverage in Appleton, WI. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
4%
Median Days on Market
40 days
Inventory YoY
+104%

In a buyer's market, strategy beats timing. See how your home scores in Appleton, WI and what moves the number.

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Metro Demographics

Metro Area
Appleton, WI
CBSA Code
11540
State
WI

ZIPs in Appleton, WI

Sorted by active inventory · click a ZIP for its full report