Market Intelligence Report — WI-540

Appleton, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-06
As of the latest 2026 data
Very Weak

Median Listing

$400K
-5.9% YoY

Pending Ratio

0.05
-116.1% YoY

Active Inventory

694
+125.2% YoY

Median DOM

34 Days
+0.0% YoY

Primary Intelligence Tool — Sold Score™

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The Appleton market is currently facing very weak demand absorption, evidenced by a pending ratio of 0.05. Active listings have surged by 125.2% year-over-year, indicating a significant increase in available supply.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Local economic indicators are not yet available for this metro. Check back soon.
Market Analysis

What's moving the Appleton market right now.

The most recent data indicates a substantial increase in active listings, up 125.2% year-over-year, while new listings also grew by 14.0% over the same period. Median listing prices have experienced a year-over-year decline of 5.9%, with average listing prices similarly falling by 4.9%. The median $/sqft also decreased by 6.0% year-over-year, reflecting broader price adjustments. The market's pending ratio has seen a considerable year-over-year decrease of 116.1%, underscoring a notable contraction in buyer activity.

Historical Analysis

Market Trends

Median Price

$400K-0.0% MoM

Active Inventory

694+125.2% YoY

Days on Market

34+0.0% YoY

Sold Score™

20-116.1% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

20
Jun 23May 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Jul 23Jun 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Jul 23Feb 24Sep 24Apr 25Nov 25Jun 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

Currently, the market exhibits very limited pressure on inventory, allowing for extended consideration by prospective purchasers. The rapid growth in active listings combined with the low pending ratio suggests that sellers may need to exercise price discipline to attract offers and progress transactions.

Luxury Segment

The average listing price declined by 4.9% year-over-year, while the median listing price decreased by 5.9% over the same period. This narrower spread and declining average prices, alongside a 6.0% year-over-year drop in median $/sqft, suggest some weakening within the higher-priced segments of the market.

Supply Dynamics

694 active listings represent the current floor, with new supply arriving at roughly 342 per month.

Pricing Pressure
11.0%

of active listings carry a price reduction, +0.0% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -6.0% year-over-year.

Absorption
0.05

Pending-to-active ratio — Very Weak.

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Metro Demographics

Metro Area
Appleton, WI
CBSA Code
11540
State
WI

ZIPs in Appleton, WI

Sorted by active inventory · click a ZIP for its full report

Analysis FAQ
  • What is the current market condition in Appleton?+

    As of the latest 2026 data, the Appleton metro is classified as Very Weak. Pending ratio is 0.05 with median days on market at 34.

  • Are home prices dropping in Appleton?+

    Median listing price is $400K, -5.9% year over year. 11.0% of active listings carry a price reduction.

  • How fast are homes selling in Appleton?+

    The typical listing sits 34 days on market, a +0.0% change YoY. New listings are arriving at 342 per month.

  • What's happening in the Appleton luxury market?+

    The average listing price declined by 4.9% year-over-year, while the median listing price decreased by 5.9% over the same period. This narrower spread and declining average prices, alongside a 6.0% year-over-year drop in median $/sqft, suggest some weakening within the higher-priced segments of the market.

  • Where can I find a trusted Appleton real estate expert?+

    Primpted maintains a vetted registry of Appleton agents with verified credentials, Google reviews, and neighborhood specialization. See the Featured Experts section above.

Data & Methodology

Primary data sourced via Realtor.com's RDC Inventory Core Metrics (CBSA-level), supplemented by editorial analysis and the Primpted local expert registry. Historical trends calculated on a rolling 12-month basis. Past direction is not a forecast.

As of the latest 2026 data · CBSA 11540 · 36mo history