Market Intelligence Report — SC-940

Hilton Head Island-Bluffton-Port Royal, SC

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-SC-08
As of the latest 2026 data
Cooling

Median Listing

$500K
-11.8% YoY

Pending Ratio

0.31
+13.3% YoY

Active Inventory

2,493
+14.2% YoY

Median DOM

92 Days
+19.5% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's cooling Hilton Head Island-Bluffton-Port Royal market?

Sold Score™ analyzes 40+ local data points to estimate your home's probability of sale in the next 60 days across Hilton Head Island-Bluffton-Port Royal, SC.

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The Hilton Head Island-Bluffton-Port Royal metro area is experiencing a cooling market, characterized by a pending ratio of 0.31, indicating that demand absorption is moderate relative to available supply. This is further underscored by a notable year-over-year decline of 11.8% in the median listing price.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

3.8%-0.7 pp YoY

Unemployment rate · Jul 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

242,966+1.5% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Hilton Head Island-Bluffton-Port Royal market right now.

Active listings have expanded by 14.2% over the past year, with new listings also increasing by 14.1%, contributing to a greater supply. Concurrently, the median listing price has contracted by 11.8% year-over-year, and median days on market have extended by 19.5%. Despite a 13.3% year-over-year rise in the pending ratio, its absolute level remains subdued, reflecting persistent demand-side resistance.

Historical Analysis

Market Trends

Median Price

$500K-0.6% MoM

Active Inventory

2,493+14.2% YoY

Days on Market

92+19.5% YoY

Sold Score™

35+13.3% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

35
Sep 23Aug 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Sep 23Aug 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Sep 23Apr 24Nov 24Jun 25Jan 26Aug 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The current market conditions suggest a reduced urgency in the pace of transactions. With inventory levels rising and properties spending longer on the market, price discipline on the part of sellers is increasingly critical. Negotiating leverage has shifted, supporting more deliberate evaluation periods for potential purchasers.

Luxury Segment

The average listing price has declined by 8.5% year-over-year, outpacing the median listing price's 11.8% contraction. This suggests some stratification in price adjustments, particularly within the higher-priced segments. Median price per square foot also saw a modest decline of 2.6% over the past year.

Supply Dynamics

2,493 active listings represent the current floor, with new supply arriving at roughly 680 per month.

Pricing Pressure
18.3%

of active listings carry a price reduction, -5.2% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -2.6% year-over-year.

Absorption
0.31

Pending-to-active ratio — Cooling.

Recommended For This Market

Cooling

Selling in Hilton Head Island-Bluffton-Port Royal, SC? Homes here are taking 15 days longer to sell than last year.

Buyers have leverage in Hilton Head Island-Bluffton-Port Royal, SC. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
31%
Median Days on Market
92 days
Inventory YoY
+14%

In a buyer's market, strategy beats timing. See how your home scores in Hilton Head Island-Bluffton-Port Royal, SC and what moves the number.

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Metro Demographics

Metro Area
Hilton Head Island-Bluffton-Port Royal, SC
CBSA Code
25940
State
SC

ZIPs in Hilton Head Island-Bluffton-Port Royal, SC

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