Market Intelligence Report — SC-940

Hilton Head Island-Bluffton-Port Royal, SC

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-SC-09
As of the latest 2026 data
Cooling

Median Listing

$497K
-10.8% YoY

Pending Ratio

0.29
+10.2% YoY

Active Inventory

2,537
+17.7% YoY

Median DOM

92 Days
+18.7% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's cooling Hilton Head Island-Bluffton-Port Royal market?

Sold Score™ analyzes 40+ local data points to estimate your home's probability of sale in the next 60 days across Hilton Head Island-Bluffton-Port Royal, SC.

Free ReportNo Sign-up~60 Seconds

The Hilton Head Island-Bluffton-Port Royal market is currently Cooling. The pending ratio stands at 0.29, indicating demand absorption remains low relative to available supply, despite a 10.2 percentage point year-over-year increase in this metric. Median listing prices have declined 10.8% over the past year.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

3.5%-1.0 pp YoY

Unemployment rate · Sep 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

242,966+1.5% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Hilton Head Island-Bluffton-Port Royal market right now.

Inventory levels have expanded significantly, with active listings up 17.7% year-over-year to 2,537 units. Concurrently, new listings have contracted by 23.9% over the past year. Days on market have lengthened to 92 days, representing an 18.7% increase year-over-year, while the share of price reductions holds at 20.2%. Overall median listing prices are down 10.8% year-over-year.

Historical Analysis

Market Trends

Median Price

$497K-0.6% MoM

Active Inventory

2,537+17.7% YoY

Days on Market

92+18.7% YoY

Sold Score™

34+10.2% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

34
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The current market dynamics suggest a diminished pace of transactions due to elevated inventory and extended time on market. The low pending ratio indicates a reduced urgency among purchasers, enabling greater price discipline in negotiations. This environment typically allows for more deliberate assessment of properties and offers.

Luxury Segment

The average listing price of $839,787 significantly exceeds the median listing price of $497,000. Median price per square foot has declined by 1.8% over the past year, while the average listing price has fallen by 9.2% year-over-year. This indicates relative softening in the higher price tiers.

Supply Dynamics

2,537 active listings represent the current floor, with new supply arriving at roughly 612 per month.

Pricing Pressure
20.2%

of active listings carry a price reduction, +0.3% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -1.8% year-over-year.

Absorption
0.29

Pending-to-active ratio — Cooling.

Recommended For This Market

Cooling

Selling in Hilton Head Island-Bluffton-Port Royal, SC? Homes here are taking 15 days longer to sell than last year.

Buyers have leverage in Hilton Head Island-Bluffton-Port Royal, SC. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
29%
Median Days on Market
92 days
Inventory YoY
+18%

In a buyer's market, strategy beats timing. See how your home scores in Hilton Head Island-Bluffton-Port Royal, SC and what moves the number.

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Metro Demographics

Metro Area
Hilton Head Island-Bluffton-Port Royal, SC
CBSA Code
25940
State
SC

ZIPs in Hilton Head Island-Bluffton-Port Royal, SC

Sorted by active inventory · click a ZIP for its full report