Market Intelligence Report — CA-220

Santa Rosa-Petaluma, CA

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-CA-08
As of the latest 2026 data
Cooling

Median Listing

$945K
+0.0% YoY

Pending Ratio

0.33
+2.9% YoY

Active Inventory

1,123
-11.4% YoY

Median DOM

55 Days
-12.7% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's cooling Santa Rosa-Petaluma market?

Sold Score™ analyzes 40+ local data points to estimate your home's probability of sale in the next 60 days across Santa Rosa-Petaluma, CA.

Free ReportNo Sign-up~60 Seconds

The Santa Rosa-Petaluma housing market is currently exhibiting "Cooling" conditions, with a pending ratio of 0.33, indicating that demand absorption is moderate relative to available inventory. Active listings have contracted by 11.4% year-over-year, while the median listing price remains stable.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

4.3%-0.4 pp YoY

Unemployment rate · Jul 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

486,444+0.2% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Santa Rosa-Petaluma market right now.

Active listings have decreased by 11.4% over the past year, standing at 1,123 units, suggesting some inventory constriction despite new listings increasing by 1.8% year-over-year. The pending ratio currently sits at 0.33, showing a 2.9% year-over-year rise, yet remaining below the threshold for more robust demand. Median days on market have declined by 12.7% year-over-year to 55 days, indicating some improvement in transaction pace, while the share of price reductions is 19.2%.

Historical Analysis

Market Trends

Median Price

$945K-0.5% MoM

Active Inventory

1,123-11.4% YoY

Days on Market

55-12.7% YoY

Sold Score™

53+2.9% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

53
Sep 23Aug 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Sep 23Aug 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Sep 23Apr 24Nov 24Jun 25Jan 26Aug 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

With a pending ratio of 0.33, demand absorption is not exerting significant upward pressure on inventory, allowing for a more deliberate transaction pace. The current level of active listings, despite its year-over-year contraction, supports a market environment where price discipline remains important. Prospective transactions require strategic pricing and positioning.

Luxury Segment

The average listing price has seen a modest decline of 1.1% year-over-year, reaching $1,676,916, while the median listing price remains flat. This divergence, coupled with a steady median $/sqft, suggests a degree of price recalibration in higher-value market segments.

Supply Dynamics

1,123 active listings represent the current floor, with new supply arriving at roughly 456 per month.

Pricing Pressure
19.2%

of active listings carry a price reduction, -1.1% from prior period.

$/Sq Ft
$1K

Median price per square foot has moved +2.0% year-over-year.

Absorption
0.33

Pending-to-active ratio — Cooling.

Recommended For This Market

Cooling

Selling in Santa Rosa-Petaluma, CA? Homes here are taking 8 days less to sell than last year.

Buyers have leverage in Santa Rosa-Petaluma, CA. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
33%
Median Days on Market
55 days
Inventory YoY
−11%

In a buyer's market, strategy beats timing. See how your home scores in Santa Rosa-Petaluma, CA and what moves the number.

See my Sold Score & selling strategy

Prefer the data first? Get the monthly Santa Rosa-Petaluma, CA briefing and watch the market before you list.

How the Sold Score works →

Agents: no featured expert covers Santa Rosa-Petaluma, CA yet — claim this market →

How these recommendations are chosen →

The Monthly Briefing

Stay ahead of the Santa Rosa-Petaluma market.

One email per month: median price, inventory, days on market, and curated expert commentary — straight from the Primpted data desk.

Track your ZIP

Get the Sold Score for your exact ZIP code in your inbox each month.

One email per month when your ZIP's Sold Score is updated. Unsubscribe anytime.

Metro Demographics

Metro Area
Santa Rosa-Petaluma, CA
CBSA Code
42220
State
CA

ZIPs in Santa Rosa-Petaluma, CA

Sorted by active inventory · click a ZIP for its full report