Market Intelligence Report — CA-220

Santa Rosa-Petaluma, CA

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-CA-09
As of the latest 2026 data
Cooling

Median Listing

$909K
-6.8% YoY

Pending Ratio

0.33
+3.0% YoY

Active Inventory

1,169
-5.7% YoY

Median DOM

55 Days
-13.1% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's cooling Santa Rosa-Petaluma market?

Sold Score™ analyzes 40+ local data points to estimate your home's probability of sale in the next 60 days across Santa Rosa-Petaluma, CA.

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The Santa Rosa-Petaluma market is currently classified as Cooling, with demand absorption lagging supply. The pending ratio stands at 0.33, indicating that for every 100 active listings, 33 went under contract in the most recent period. Median listing price declined by 6.8% year-over-year, settling at $908,500.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

4.3%-0.3 pp YoY

Unemployment rate · Sep 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

486,444+0.2% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Santa Rosa-Petaluma market right now.

Active listings have experienced a moderate contraction of 5.7% year-over-year, totaling 1,169 units, while new listings saw a more modest decline of 1.2% over the past year. Despite a 3.0% year-over-year increase in the pending ratio, the overall absorption rate remains low. Median days on market decreased by 13.1% year-over-year to 55 days, and the price-reduced share saw a slight decrease of 2.6% over the past year, indicating some stabilization in pricing adjustments from the seller side.

Historical Analysis

Market Trends

Median Price

$909K-3.9% MoM

Active Inventory

1,169-5.7% YoY

Days on Market

55-13.1% YoY

Sold Score™

51+3.0% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

51
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

In the current Cooling environment, negotiating leverage leans towards buyers due to slower absorption rates. The market pace, while showing some recent acceleration in median days on market, still suggests that properties remain on the market for an extended period. This extended marketing time may encourage more flexible price discipline among sellers, especially considering the current inventory levels.

Luxury Segment

The average listing price in the Santa Rosa-Petaluma market decreased by 8.2% year-over-year, falling to $1,614,450. This decline in average price, alongside a 1.3% year-over-year decrease in median $/sqft to $539, suggests some softening within the higher-priced segments of the market.

Supply Dynamics

1,169 active listings represent the current floor, with new supply arriving at roughly 510 per month.

Pricing Pressure
18.3%

of active listings carry a price reduction, -2.6% from prior period.

$/Sq Ft
$1K

Median price per square foot has moved -1.3% year-over-year.

Absorption
0.33

Pending-to-active ratio — Cooling.

Recommended For This Market

Cooling

Selling in Santa Rosa-Petaluma, CA? Homes here are taking 8 days less to sell than last year.

Buyers have leverage in Santa Rosa-Petaluma, CA. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
33%
Median Days on Market
55 days
Inventory YoY
−6%

In a buyer's market, strategy beats timing. See how your home scores in Santa Rosa-Petaluma, CA and what moves the number.

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Metro Demographics

Metro Area
Santa Rosa-Petaluma, CA
CBSA Code
42220
State
CA

ZIPs in Santa Rosa-Petaluma, CA

Sorted by active inventory · click a ZIP for its full report