Market Intelligence Report — WI-960

Rice Lake, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-09
As of the latest 2026 data
Cooling

Median Listing

$360K
+5.8% YoY

Pending Ratio

0.31
-16.7% YoY

Active Inventory

191
+23.6% YoY

Median DOM

65 Days
+28.7% YoY

Primary Intelligence Tool — Sold Score™

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The Rice Lake market is currently cooling, characterized by a pending ratio of 0.31, indicating demand absorption is moderate relative to available inventory. Active listings have expanded by 23.6% year-over-year, contributing to a more ample supply environment.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Local economic indicators are not yet available for this metro. Check back soon.
Market Analysis

What's moving the Rice Lake market right now.

Active listings have experienced significant growth over the past year, increasing by 23.6%, while new listings decreased by 30.8% year-over-year. The median listing price shows a modest year-over-year increase of 5.8%, yet declined 1.5% month-over-month. Median days on market lengthened by 28.7% over the past year, reaching 65 days, and the share of price-reduced listings rose by 4.0% year-over-year to 21.3%. The pending ratio contracted by 16.7% year-over-year to 0.31.

Historical Analysis

Market Trends

Median Price

$360K-1.5% MoM

Active Inventory

191+23.6% YoY

Days on Market

65+28.7% YoY

Sold Score™

48-16.7% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

48
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

With the pending ratio at 0.31 and active listings expanding, the pace of transactions is subdued, leading to reduced inventory pressure. This environment suggests increased room for price discipline from buyers and extended marketing periods for properties, requiring careful pricing strategies from sellers.

Luxury Segment

The luxury segment in Rice Lake shows some softness, with the average listing price increasing by 1.5% year-over-year compared to a 5.8% increase in the median listing price, indicating a widening spread. Additionally, the median price per square foot declined by 1.2% over the past year, suggesting weakening valuations at higher price points.

Supply Dynamics

191 active listings represent the current floor, with new supply arriving at roughly 54 per month.

Pricing Pressure
21.3%

of active listings carry a price reduction, +4.0% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -1.2% year-over-year.

Absorption
0.31

Pending-to-active ratio — Cooling.

Recommended For This Market

Cooling

Selling in Rice Lake, WI? Homes here are taking 14 days longer to sell than last year.

Buyers have leverage in Rice Lake, WI. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
31%
Median Days on Market
65 days
Inventory YoY
+24%

In a buyer's market, strategy beats timing. See how your home scores in Rice Lake, WI and what moves the number.

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Metro Demographics

Metro Area
Rice Lake, WI
CBSA Code
39960
State
WI

ZIPs in Rice Lake, WI

Sorted by active inventory · click a ZIP for its full report

Analysis FAQ
  • What is the current market condition in Rice Lake?+

    As of the latest 2026 data, the Rice Lake metro is classified as Cooling. Pending ratio is 0.31 with median days on market at 65.

  • Are home prices dropping in Rice Lake?+

    Median listing price is $360K, +5.8% year over year. 21.3% of active listings carry a price reduction.

  • How fast are homes selling in Rice Lake?+

    The typical listing sits 65 days on market, a +28.7% change YoY. New listings are arriving at 54 per month.

  • What's happening in the Rice Lake luxury market?+

    The luxury segment in Rice Lake shows some softness, with the average listing price increasing by 1.5% year-over-year compared to a 5.8% increase in the median listing price, indicating a widening spread. Additionally, the median price per square foot declined by 1.2% over the past year, suggesting weakening valuations at higher price points.

  • Where can I find a trusted Rice Lake real estate expert?+

    Primpted maintains a vetted registry of Rice Lake agents with verified credentials, Google reviews, and neighborhood specialization. See the Featured Experts section above.

Data & Methodology

Primary data sourced via Realtor.com's RDC Inventory Core Metrics (CBSA-level), supplemented by editorial analysis and the Primpted local expert registry. Historical trends calculated on a rolling 12-month basis. Past direction is not a forecast.

As of the latest 2026 data · CBSA 39960 · 36mo history