Market Intelligence Report — WI-220

Wisconsin Rapids-Marshfield, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-08
As of the latest 2026 data
Very Competitive

Median Listing

$292K
+6.6% YoY

Pending Ratio

0.89
+1.5% YoY

Active Inventory

122
+6.1% YoY

Median DOM

44 Days
+2.3% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's very competitive Wisconsin Rapids-Marshfield market?

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The Wisconsin Rapids-Marshfield, WI market currently exhibits very competitive conditions, driven by a pending ratio of 0.89, which indicates robust demand absorption. Active listings have seen a modest 6.1% increase year-over-year, insufficient to significantly offset the elevated demand.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Local economic indicators are not yet available for this metro. Check back soon.
Market Analysis

What's moving the Wisconsin Rapids-Marshfield market right now.

The market maintains strong demand momentum, evidenced by a pending ratio of 0.89, up 1.5% year-over-year. While new listings increased by 21.1% and active listings grew by 6.1% over the past year, supply has not kept pace with buyer activity. Median listing prices have risen by 6.6% year-over-year, alongside an 8.8% increase in median price per square foot, reflecting sustained upward price pressure. Price reductions, however, have increased by 4.7% year-over-year, suggesting some micro-level price sensitivity.

Historical Analysis

Market Trends

Median Price

$292K-0.9% MoM

Active Inventory

122+6.1% YoY

Days on Market

44+2.3% YoY

Sold Score™

77+1.5% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

77
Sep 23Aug 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Sep 23Aug 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Sep 23Apr 24Nov 24Jun 25Jan 26Aug 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The elevated pending ratio underscores significant inventory pressure, leading to an accelerated pace of transactions. With robust demand, prospective buyers face limited negotiating leverage, necessitating prompt engagement and competitive offers. This environment favors price discipline for sellers, given the high absorption rate and limited available stock.

Luxury Segment

No distinct luxury-segment signal in this dataset.

Supply Dynamics

122 active listings represent the current floor, with new supply arriving at roughly 92 per month.

Pricing Pressure
18.5%

of active listings carry a price reduction, +4.7% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved +8.8% year-over-year.

Absorption
0.89

Pending-to-active ratio — Very Competitive.

Recommended For This Market

Very Competitive

Selling in Wisconsin Rapids-Marshfield, WI? Buyer Demand Index is running at 89%.

Demand in Wisconsin Rapids-Marshfield, WI is outpacing supply. Well-prepared listings are still clearing quickly — pricing to the current pace matters more than waiting.

Buyer Demand Index
89%
Median Days on Market
44 days
Inventory YoY
+6%

Demand is strong in Wisconsin Rapids-Marshfield, WI. Check your Sold Score before you price — conditions this favorable don't hold forever.

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Metro Demographics

Metro Area
Wisconsin Rapids-Marshfield, WI
CBSA Code
49220
State
WI