Market Intelligence Report — WI-220

Wisconsin Rapids-Marshfield, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-09
As of the latest 2026 data
Accelerated

Median Listing

$277K
+3.0% YoY

Pending Ratio

0.73
-19.3% YoY

Active Inventory

136
+15.3% YoY

Median DOM

46 Days
+2.8% YoY

Primary Intelligence Tool — Sold Score™

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The Wisconsin Rapids-Marshfield metro housing market is experiencing accelerated conditions, with a pending ratio of 0.73, indicating strong demand relative to available inventory. Active listings have expanded by 15.3% year-over-year, yet this growth has not offset robust absorption.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Local economic indicators are not yet available for this metro. Check back soon.
Market Analysis

What's moving the Wisconsin Rapids-Marshfield market right now.

Active listings have shown a year-over-year increase of 15.3%, reaching 136 units, even as new listings contracted by 14.3% over the past year. The median listing price has demonstrated resilience, posting a 3.0% year-over-year increase to $277,450, despite a month-over-month decrease of 5.1%. The pending ratio currently stands at 0.73, reflecting consistent demand despite a significant year-over-year decline of 19.3% in this metric.

Historical Analysis

Market Trends

Median Price

$277K-5.1% MoM

Active Inventory

136+15.3% YoY

Days on Market

46+2.8% YoY

Sold Score™

76-19.3% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

76
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The current pace of transactions suggests that inventory is being absorbed quickly, placing upward pressure on pricing. With a pending ratio of 0.73, negotiating leverage is tilted, implying limited opportunities for price reductions from sellers and a need for swift engagement from purchasers. Price discipline from sellers remains important, but the current market dynamics favor expeditious offers.

Luxury Segment

The average listing price increased by 16.1% year-over-year, reaching $365,413, while the median price per square foot also rose by 12.2% over the past year. The spread between the average and median listing prices suggests a segment of higher-priced properties influencing the overall market valuation. This indicates strength at the higher price tiers within the market.

Supply Dynamics

136 active listings represent the current floor, with new supply arriving at roughly 72 per month.

Pricing Pressure
17.5%

of active listings carry a price reduction, -1.2% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved +12.2% year-over-year.

Absorption
0.73

Pending-to-active ratio — Accelerated.

Recommended For This Market

Accelerated

Selling in Wisconsin Rapids-Marshfield, WI? Inventory is up 15% from last year.

Demand in Wisconsin Rapids-Marshfield, WI is outpacing supply. Well-prepared listings are still clearing quickly — pricing to the current pace matters more than waiting.

Buyer Demand Index
73%
Median Days on Market
46 days
Inventory YoY
+15%

Demand is strong in Wisconsin Rapids-Marshfield, WI. Check your Sold Score before you price — conditions this favorable don't hold forever.

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Metro Demographics

Metro Area
Wisconsin Rapids-Marshfield, WI
CBSA Code
49220
State
WI