Market Intelligence Report — FL-940

Naples-Marco Island, FL

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-FL-09
As of the latest 2026 data
Very Weak

Median Listing

$677K
-1.9% YoY

Pending Ratio

0.23
+3.8% YoY

Active Inventory

4,523
-14.5% YoY

Median DOM

101 Days
-11.5% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's very weak Naples-Marco Island market?

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The Naples-Marco Island market is currently classified as Very Weak, with a pending ratio of 0.23 indicating that demand absorption is significantly lagging behind available supply. Active listings have contracted by 14.5% over the past year, yet the market remains characterized by very limited demand relative to inventory.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

5.0%+0.3 pp YoY

Unemployment rate · Aug 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

417,131+0.1% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

217-22.5% YoY

Building permits (private housing units) · Aug 2026

Shows whether future inventory pressure may increase.

U.S. Census Bureau building permits via FRED (St. Louis Fed).

Market Analysis

What's moving the Naples-Marco Island market right now.

Active listings have decreased by 14.5% over the past year, while new listings have risen by 10.8% in the same period. The median listing price has seen a modest year-over-year decline of 1.9%, alongside a 4.1% reduction in the median price per square foot. Despite a year-over-year increase of 3.8% in the pending ratio, its absolute level remains low, reflecting continued subdued demand.

Historical Analysis

Market Trends

Median Price

$677K-1.2% MoM

Active Inventory

4,523-14.5% YoY

Days on Market

101-11.5% YoY

Sold Score™

34+3.8% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

34
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The protracted absorption period, evidenced by a pending ratio of 0.23, places significant pressure on pricing and inventory movement. With demand absorption severely lagging supply, there is ample opportunity for buyers to exercise price discipline and negotiate terms. The market pace indicates a need for sellers to adjust expectations to facilitate transactions.

Luxury Segment

The average listing price has increased by 7.6% over the past year, contrasting with a 1.9% decline in the median listing price and a 4.1% reduction in median price per square foot. This divergence, alongside a relatively stable median square footage, suggests some softening within the higher-priced segments of the market.

Supply Dynamics

4,523 active listings represent the current floor, with new supply arriving at roughly 1,048 per month.

Pricing Pressure
12.3%

of active listings carry a price reduction, -1.5% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -4.1% year-over-year.

Absorption
0.23

Pending-to-active ratio — Very Weak.

Recommended For This Market

Very Weak

Selling in Naples-Marco Island, FL? Homes here are taking 13 days less to sell than last year.

Buyers have leverage in Naples-Marco Island, FL. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
23%
Median Days on Market
101 days
Inventory YoY
−15%

In a buyer's market, strategy beats timing. See how your home scores in Naples-Marco Island, FL and what moves the number.

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Metro Demographics

Metro Area
Naples-Marco Island, FL
CBSA Code
34940
State
FL

ZIPs in Naples-Marco Island, FL

Sorted by active inventory · click a ZIP for its full report