Market Intelligence Report — FL-940

Naples-Marco Island, FL

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-FL-07
As of the latest 2026 data
Very Weak

Median Listing

$693K
-3.4% YoY

Pending Ratio

0.23
+6.3% YoY

Active Inventory

5,092
-19.0% YoY

Median DOM

104 Days
-7.8% YoY

Primary Intelligence Tool — Sold Score™

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The Naples-Marco Island market currently exhibits very weak demand absorption, evidenced by a pending ratio of 0.23. This indicates a significant imbalance between the available supply and buyer activity, with active listings totaling 5,092 units.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

4.8%+0.8 pp YoY

Unemployment rate · Jun 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

417,131+0.1% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

475+147.8% YoY

Building permits (private housing units) · Jun 2026

Shows whether future inventory pressure may increase.

U.S. Census Bureau building permits via FRED (St. Louis Fed).

Market Analysis

What's moving the Naples-Marco Island market right now.

Active listings have contracted by 19.0% year-over-year, alongside a 4.7% year-over-year increase in new listings. Median listing prices show a modest decline of 0.9% month-over-month and 3.4% year-over-year, while median days on market have decreased by 7.8% year-over-year to 104 days. Despite a year-over-year increase of 6.3% in the pending ratio, the current level reflects sustained soft demand.

Historical Analysis

Market Trends

Median Price

$693K-0.9% MoM

Active Inventory

5,092-19.0% YoY

Days on Market

104-7.8% YoY

Sold Score™

37+6.3% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

37
Aug 23Jul 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Aug 23Jul 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Aug 23Mar 24Oct 24May 25Dec 25Jul 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

In this market environment, demand absorption is severely lagging supply, diminishing the pace of transactions. The elevated inventory levels and low pending ratio suggest that price discipline is more challenging for sellers, allowing for more protracted negotiation periods. Prospective buyers are likely to encounter conditions conducive to longer consideration and greater leverage in securing terms.

Luxury Segment

The average listing price in Naples-Marco Island has increased by 2.7% year-over-year to $1,711,421, diverging from the 4.4% year-over-year decline in median $/sqft. This suggests potential pricing pressures within higher-priced tiers, despite an overall increase in average list price. No distinct luxury-segment signal in this dataset.

Supply Dynamics

5,092 active listings represent the current floor, with new supply arriving at roughly 848 per month.

Pricing Pressure
12.7%

of active listings carry a price reduction, -2.4% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -4.4% year-over-year.

Absorption
0.23

Pending-to-active ratio — Very Weak.

Recommended For This Market

Very Weak

Selling in Naples-Marco Island, FL? Homes here are taking 9 days less to sell than last year.

Buyers have leverage in Naples-Marco Island, FL. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
23%
Median Days on Market
104 days
Inventory YoY
−19%

In a buyer's market, strategy beats timing. See how your home scores in Naples-Marco Island, FL and what moves the number.

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The Monthly Briefing

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Metro Demographics

Metro Area
Naples-Marco Island, FL
CBSA Code
34940
State
FL

ZIPs in Naples-Marco Island, FL

Sorted by active inventory · click a ZIP for its full report