Market Intelligence Report — FL-940

Naples-Marco Island, FL

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-FL-08
As of the latest 2026 data
Very Weak

Median Listing

$685K
-2.0% YoY

Pending Ratio

0.23
+5.6% YoY

Active Inventory

4,676
-15.8% YoY

Median DOM

106 Days
-11.7% YoY

Primary Intelligence Tool — Sold Score™

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The Naples-Marco Island, FL market is currently categorized as Very Weak, with a pending ratio of 0.23 indicating significant demand absorption challenges relative to available inventory. Despite a year-over-year increase in the pending ratio by 5.6 percentage points, the absolute level remains substantially below thresholds that would signal more competitive conditions.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

5.0%+0.6 pp YoY

Unemployment rate · Jul 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

417,131+0.1% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

266-1.1% YoY

Building permits (private housing units) · Jul 2026

Shows whether future inventory pressure may increase.

U.S. Census Bureau building permits via FRED (St. Louis Fed).

Market Analysis

What's moving the Naples-Marco Island market right now.

Active listings have contracted by 15.8% year-over-year, alongside a 9.4% year-over-year reduction in new listings, suggesting a modest tightening of available supply. Concurrently, the median listing price has declined by 2.0% over the past year and 1.1% month-over-month. Days on market have decreased by 11.7% year-over-year, while the share of price reductions has also marginally declined by 2.1 percentage points over the past year.

Historical Analysis

Market Trends

Median Price

$685K-1.1% MoM

Active Inventory

4,676-15.8% YoY

Days on Market

106-11.7% YoY

Sold Score™

38+5.6% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

38
Sep 23Aug 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Sep 23Aug 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Sep 23Apr 24Nov 24Jun 25Jan 26Aug 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

In the current environment, the low pending ratio places substantial inventory pressure on the market, necessitating price discipline from sellers. The reduced pace of transactions, as indicated by the low demand absorption rate, suggests that prospective buyers have extended leverage in negotiations, favoring patience and strategic offers. This condition points to an environment where transactions require considered positioning.

Luxury Segment

The average listing price has seen a 4.0% increase year-over-year, while the median listing price declined 2.0% year-over-year, suggesting a growing spread between the high and middle segments of the market. Furthermore, the median price per square foot has fallen by 4.9% over the past year, indicating some softening in valuation metrics, particularly at higher price points, although median square footage remains constant.

Supply Dynamics

4,676 active listings represent the current floor, with new supply arriving at roughly 808 per month.

Pricing Pressure
12.3%

of active listings carry a price reduction, -2.1% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -4.9% year-over-year.

Absorption
0.23

Pending-to-active ratio — Very Weak.

Recommended For This Market

Very Weak

Selling in Naples-Marco Island, FL? Homes here are taking 14 days less to sell than last year.

Buyers have leverage in Naples-Marco Island, FL. Homes that sell are the ones priced and presented for today's conditions, not last year's.

Buyer Demand Index
23%
Median Days on Market
106 days
Inventory YoY
−16%

In a buyer's market, strategy beats timing. See how your home scores in Naples-Marco Island, FL and what moves the number.

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The Monthly Briefing

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Metro Demographics

Metro Area
Naples-Marco Island, FL
CBSA Code
34940
State
FL

ZIPs in Naples-Marco Island, FL

Sorted by active inventory · click a ZIP for its full report