Market Intelligence Report — WI-140

Wausau, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-08
As of the latest 2026 data
Very Competitive

Median Listing

$360K
-7.1% YoY

Pending Ratio

0.98
-19.1% YoY

Active Inventory

207
+31.9% YoY

Median DOM

36 Days
-11.3% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's very competitive Wausau market?

Sold Score™ analyzes 40+ local data points to estimate your home's probability of sale in the next 60 days across Wausau, WI.

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The Wausau, WI market is currently Very Competitive, driven by a high pending ratio of 0.98, indicating strong demand relative to available inventory. Despite a year-over-year decrease in the pending ratio by 19.1%, the current absorption rate signifies robust market activity.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

3.1%+0.3 pp YoY

Unemployment rate · Jul 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

139,432+0.2% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Wausau market right now.

Active listings have expanded considerably, with a 31.9% increase over the past year, alongside a 15.2% rise in new listings. While the median listing price has seen a 7.1% decline year-over-year, it registered a 2.9% month-over-month increase in the most recent period. Median days on market have compressed by 11.3% year-over-year, suggesting properties are transacting more quickly. Conversely, the share of price reductions has risen by 2.4% over the past year.

Historical Analysis

Market Trends

Median Price

$360K+2.9% MoM

Active Inventory

207+31.9% YoY

Days on Market

36-11.3% YoY

Sold Score™

73-19.1% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

73
Sep 23Aug 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Sep 23Aug 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Sep 23Apr 24Nov 24Jun 25Jan 26Aug 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

Current conditions suggest limited negotiating leverage for purchasers due to the rapid absorption of available supply. The elevated pending ratio indicates a fast pace of transactions, placing pressure on immediate purchase decisions. While active listings have increased, demand continues to outpace new inventory effectively.

Luxury Segment

The average listing price has declined by 8.0% over the past year, a larger decrease than the 7.1% year-over-year fall in the median listing price, and median $/sqft has increased by 3.8%. This divergence between average and median price movements suggests some softening at higher price points within the market segment.

Supply Dynamics

207 active listings represent the current floor, with new supply arriving at roughly 152 per month.

Pricing Pressure
15.5%

of active listings carry a price reduction, +2.4% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved +3.8% year-over-year.

Absorption
0.98

Pending-to-active ratio — Very Competitive.

Recommended For This Market

Very Competitive

Selling in Wausau, WI? Homes here are taking 5 days less to sell than last year.

Demand in Wausau, WI is outpacing supply. Well-prepared listings are still clearing quickly — pricing to the current pace matters more than waiting.

Buyer Demand Index
98%
Median Days on Market
36 days
Inventory YoY
+32%

Demand is strong in Wausau, WI. Check your Sold Score before you price — conditions this favorable don't hold forever.

See how fast my home should sell

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The Monthly Briefing

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Metro Demographics

Metro Area
Wausau, WI
CBSA Code
48140
State
WI

ZIPs in Wausau, WI

Sorted by active inventory · click a ZIP for its full report

Analysis FAQ
  • What is the current market condition in Wausau?+

    As of the latest 2026 data, the Wausau metro is classified as Very Competitive. Pending ratio is 0.98 with median days on market at 36.

  • Are home prices dropping in Wausau?+

    Median listing price is $360K, -7.1% year over year. 15.5% of active listings carry a price reduction.

  • How fast are homes selling in Wausau?+

    The typical listing sits 36 days on market, a -11.3% change YoY. New listings are arriving at 152 per month.

  • What's happening in the Wausau luxury market?+

    The average listing price has declined by 8.0% over the past year, a larger decrease than the 7.1% year-over-year fall in the median listing price, and median $/sqft has increased by 3.8%. This divergence between average and median price movements suggests some softening at higher price points within the market segment.

  • Where can I find a trusted Wausau real estate expert?+

    Primpted maintains a vetted registry of Wausau agents with verified credentials, Google reviews, and neighborhood specialization. See the Featured Experts section above.

Data & Methodology

Primary data sourced via Realtor.com's RDC Inventory Core Metrics (CBSA-level), supplemented by editorial analysis and the Primpted local expert registry. Historical trends calculated on a rolling 12-month basis. Past direction is not a forecast.

As of the latest 2026 data · CBSA 48140 · 36mo history