Market Intelligence Report — WI-140

Wausau, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-09
As of the latest 2026 data
Very Competitive

Median Listing

$360K
-3.2% YoY

Pending Ratio

0.82
-21.3% YoY

Active Inventory

223
+33.2% YoY

Median DOM

45 Days
+19.3% YoY

Primary Intelligence Tool — Sold Score™

Will your home sell in today's very competitive Wausau market?

Sold Score™ analyzes 40+ local data points to estimate your home's probability of sale in the next 60 days across Wausau, WI.

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The Wausau market is currently very competitive, driven by a high pending ratio of 0.82, indicating strong absorption of available properties. While active listings have increased significantly by 33.2% year-over-year, buyer demand continues to outpace supply in the latest period.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

2.5%+0.1 pp YoY

Unemployment rate · Sep 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

139,432+0.2% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

Data not yet available.

Shows whether future inventory pressure may increase.

Market Analysis

What's moving the Wausau market right now.

Inventory expanded considerably over the past year, with active listings up 33.2% and new listings increasing by 9.5%. Despite this growth in supply, pricing signals show some moderation, with median listing prices flat month-over-month and down 3.2% year-over-year. The pending ratio, though declining 21.3% over the year, remains elevated at 0.82, suggesting sustained demand. Median days on market have also extended by 19.3% year-over-year, indicating a slight adjustment in sales pace.

Historical Analysis

Market Trends

Median Price

$360K+0.0% MoM

Active Inventory

223+33.2% YoY

Days on Market

45+19.3% YoY

Sold Score™

72-21.3% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

72
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The current pace of pending sales relative to active listings suggests strong buyer engagement and relatively swift property absorption. Despite an increase in inventory, the high pending ratio indicates that properties are not lingering, reducing pressure for price concessions. This environment necessitates prompt action from buyers, while sellers can maintain price discipline.

Luxury Segment

The average listing price has declined by 5.6% year-over-year, a steeper drop than the median listing price, and the median price per square foot has risen by 4.4% year-over-year. This suggests some divergence in the higher-priced segment, where properties may be experiencing greater price adjustments compared to the broader market, despite overall price stability at the median.

Supply Dynamics

223 active listings represent the current floor, with new supply arriving at roughly 138 per month.

Pricing Pressure
19.8%

of active listings carry a price reduction, +4.1% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved +4.4% year-over-year.

Absorption
0.82

Pending-to-active ratio — Very Competitive.

Recommended For This Market

Very Competitive

Selling in Wausau, WI? Homes here are taking 7 days longer to sell than last year.

Demand in Wausau, WI is outpacing supply. Well-prepared listings are still clearing quickly — pricing to the current pace matters more than waiting.

Buyer Demand Index
82%
Median Days on Market
45 days
Inventory YoY
+33%

Demand is strong in Wausau, WI. Check your Sold Score before you price — conditions this favorable don't hold forever.

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The Monthly Briefing

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Metro Demographics

Metro Area
Wausau, WI
CBSA Code
48140
State
WI

ZIPs in Wausau, WI

Sorted by active inventory · click a ZIP for its full report

Analysis FAQ
  • What is the current market condition in Wausau?+

    As of the latest 2026 data, the Wausau metro is classified as Very Competitive. Pending ratio is 0.82 with median days on market at 45.

  • Are home prices dropping in Wausau?+

    Median listing price is $360K, -3.2% year over year. 19.8% of active listings carry a price reduction.

  • How fast are homes selling in Wausau?+

    The typical listing sits 45 days on market, a +19.3% change YoY. New listings are arriving at 138 per month.

  • What's happening in the Wausau luxury market?+

    The average listing price has declined by 5.6% year-over-year, a steeper drop than the median listing price, and the median price per square foot has risen by 4.4% year-over-year. This suggests some divergence in the higher-priced segment, where properties may be experiencing greater price adjustments compared to the broader market, despite overall price stability at the median.

  • Where can I find a trusted Wausau real estate expert?+

    Primpted maintains a vetted registry of Wausau agents with verified credentials, Google reviews, and neighborhood specialization. See the Featured Experts section above.

Data & Methodology

Primary data sourced via Realtor.com's RDC Inventory Core Metrics (CBSA-level), supplemented by editorial analysis and the Primpted local expert registry. Historical trends calculated on a rolling 12-month basis. Past direction is not a forecast.

As of the latest 2026 data · CBSA 48140 · 36mo history