Market Intelligence Report — WI-540

Madison, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-08
As of the latest 2026 data
Accelerated

Median Listing

$471K
-1.8% YoY

Pending Ratio

0.77
+4.8% YoY

Active Inventory

1,362
+10.3% YoY

Median DOM

51 Days
+8.5% YoY

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The Madison housing market is exhibiting accelerated activity, primarily driven by a robust pending ratio of 0.77, indicating strong demand absorption relative to available inventory. This suggests a swift pace of contract signings despite a modest increase in active listings.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

2.9%+0.2 pp YoY

Unemployment rate · Jul 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

709,685+0.6% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

461-40.9% YoY

Building permits (private housing units) · Jul 2026

Shows whether future inventory pressure may increase.

U.S. Census Bureau building permits via FRED (St. Louis Fed).

Market Analysis

What's moving the Madison market right now.

Active listings have increased by 10.3% year-over-year, reaching 1,362 units, yet new listings saw only a slight 1.6% rise over the same period. The median listing price declined by 1.8% year-over-year and 3.0% month-over-month. Concurrently, pending listings total 1,053, with the pending ratio up 4.8% year-over-year, illustrating persistent demand. Median days on market extended to 51, an 8.5% increase from the prior year.

Joshua Holt
Joshua Holt
Keller Williams Realty

Local pricing and inventory dynamics across Madison shift block by block — happy to walk through what's actually closing.

Historical Analysis

Market Trends

Median Price

$471K-3.0% MoM

Active Inventory

1,362+10.3% YoY

Days on Market

51+8.5% YoY

Sold Score™

73+4.8% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

73
Sep 23Aug 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Sep 23Aug 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Sep 23Apr 24Nov 24Jun 25Jan 26Aug 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

The elevated pending ratio suggests that properties are being absorbed at a comparatively rapid pace, placing pressure on the available inventory. While active listings have increased, the strong demand limits extensive negotiating leverage for those seeking to dictate terms. Price discipline is likely to remain firm for well-positioned properties given the absorption rate.

Luxury Segment

Average listing prices declined 3.7% year-over-year to $580,948, while the median listing price saw a smaller 1.8% year-over-year decrease. The median price per square foot remains relatively stable, suggesting some divergence at the higher end of the market but no distinct widespread luxury-segment signal in this dataset.

Supply Dynamics

1,362 active listings represent the current floor, with new supply arriving at roughly 760 per month.

Pricing Pressure
17.8%

of active listings carry a price reduction, +1.6% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved -0.2% year-over-year.

Absorption
0.77

Pending-to-active ratio — Accelerated.

Recommended For This Market

Accelerated

Selling in Madison, WI? Homes here are taking 4 days longer to sell than last year.

Demand in Madison, WI is outpacing supply. Well-prepared listings are still clearing quickly — pricing to the current pace matters more than waiting.

Buyer Demand Index
77%
Median Days on Market
51 days
Inventory YoY
+10%

Demand is strong in Madison, WI. Check your Sold Score before you price — conditions this favorable don't hold forever.

See how fast my home should sell

Talk to a local listing expert covering Madison, WI.

Joshua Holt

Keller Williams Realty

How these recommendations are chosen →

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Metro Demographics

Metro Area
Madison, WI
CBSA Code
31540
State
WI

ZIPs in Madison, WI

Sorted by active inventory · click a ZIP for its full report

Vetted Local Practitioners

Direct Consultation

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Analysis FAQ
  • What is the current market condition in Madison?+

    As of the latest 2026 data, the Madison metro is classified as Accelerated. Pending ratio is 0.77 with median days on market at 51.

  • Are home prices dropping in Madison?+

    Median listing price is $471K, -1.8% year over year. 17.8% of active listings carry a price reduction.

  • How fast are homes selling in Madison?+

    The typical listing sits 51 days on market, a +8.5% change YoY. New listings are arriving at 760 per month.

  • What's happening in the Madison luxury market?+

    Average listing prices declined 3.7% year-over-year to $580,948, while the median listing price saw a smaller 1.8% year-over-year decrease. The median price per square foot remains relatively stable, suggesting some divergence at the higher end of the market but no distinct widespread luxury-segment signal in this dataset.

  • Where can I find a trusted Madison real estate expert?+

    Primpted maintains a vetted registry of Madison agents with verified credentials, Google reviews, and neighborhood specialization. See the Featured Experts section above.

Data & Methodology

Primary data sourced via Realtor.com's RDC Inventory Core Metrics (CBSA-level), supplemented by editorial analysis and the Primpted local expert registry. Historical trends calculated on a rolling 12-month basis. Past direction is not a forecast.

As of the latest 2026 data · CBSA 31540 · 36mo history