Market Intelligence Report — WI-540

Madison, WI

Monthly housing intelligence, market trends, and trusted local expertise.

Ref. No: 2026-WI-09
As of the latest 2026 data
Stabilizing

Median Listing

$469K
-0.1% YoY

Pending Ratio

0.54
-9.3% YoY

Active Inventory

1,485
+15.2% YoY

Median DOM

56 Days
+7.8% YoY

Primary Intelligence Tool — Sold Score™

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The Madison housing market is currently stabilizing, characterized by a pending ratio of 0.54. Inventory has expanded significantly, with active listings up 15.2% year-over-year, despite a slight moderation in the median listing price, which is down 0.1% year-over-year.

Local Market Signals

Source: FRED (St. Louis Fed)

Local economic trends can influence how quickly homes sell and how much competition sellers may face.

Job Market

2.5%+0.2 pp YoY

Unemployment rate · Sep 2026

Shows whether local employment conditions are supporting buyer demand.

U.S. Bureau of Labor Statistics via FRED (St. Louis Fed).

Population & Migration

709,685+0.6% YoY

Resident population · Jan 2025

Shows whether the area is gaining or losing potential housing demand.

U.S. Census Bureau via FRED (St. Louis Fed).

Future Housing Supply

302-45.2% YoY

Building permits (private housing units) · Sep 2026

Shows whether future inventory pressure may increase.

U.S. Census Bureau building permits via FRED (St. Louis Fed).

Market Analysis

What's moving the Madison market right now.

The market exhibits a stabilizing trend, as active listings have increased by 15.2% over the past year, reaching 1,485 units. New listings, however, contracted by 7.1% year-over-year. The pending ratio has declined by 9.3% year-over-year to 0.54, reflecting a deceleration in demand absorption relative to the prior period. Median days on market extended to 56, an increase of 7.8% year-over-year, indicating a slower pace of transactions.

Joshua Holt
Joshua Holt
Keller Williams Realty

“Local pricing and inventory dynamics across Madison shift block by block — happy to walk through what's actually closing.”

Historical Analysis

Market Trends

Median Price

$469K-0.4% MoM

Active Inventory

1,485+15.2% YoY

Days on Market

56+7.8% YoY

Sold Score™

69-9.3% YoY

Sold Score™ Over Time

Market liquidity index • 36 months

69
Oct 23Sep 26

Price & Days on Market

Median listing vs market velocity

Price DOM
Oct 23Sep 26

Inventory Dynamics

Total active listings vs new monthly supply

Active New listings
Oct 23May 24Dec 24Jul 25Feb 26Sep 26

Sourced from Realtor.com RDC Inventory Core Metrics, supplemented by the Primpted research desk. Updated As of the latest 2026 data.

Market Signals & Indicators

Negotiating Leverage

Negotiating leverage is finding a more balanced equilibrium, with the pace of transactions showing signs of moderation as indicated by longer days on market. Inventory pressure has eased due to a notable increase in active listings, though new supply has somewhat receded. Price discipline is becoming more important for sellers, with 21.3% of listings experiencing price reductions.

Luxury Segment

The average listing price declined 2.2% year-over-year, while the median listing price saw a minimal 0.1% year-over-year decrease. This widening spread between average and median price, alongside a flat median $/sqft, suggests some softening in the higher-price tiers relative to the broader market.

Supply Dynamics

1,485 active listings represent the current floor, with new supply arriving at roughly 658 per month.

Pricing Pressure
21.3%

of active listings carry a price reduction, +1.7% from prior period.

$/Sq Ft
$0K

Median price per square foot has moved +0.2% year-over-year.

Absorption
0.54

Pending-to-active ratio — Stabilizing.

Recommended For This Market

Stabilizing

Selling in Madison, WI? Homes here are taking 4 days longer to sell than last year.

Madison, WI is sitting near equilibrium. Preparation, pricing and timing decide whether a listing sells fast or lingers.

Buyer Demand Index
54%
Median Days on Market
56 days
Inventory YoY
+15%

Madison, WI is balanced, so preparation decides the outcome. Your Sold Score shows where you stand today.

Check my home's Sold Score →

Talk to a local listing expert covering Madison, WI.

Joshua Holt →

Keller Williams Realty

How these recommendations are chosen →

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Metro Demographics

Metro Area
Madison, WI
CBSA Code
31540
State
WI

ZIPs in Madison, WI

Sorted by active inventory · click a ZIP for its full report

Vetted Local Practitioners

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Analysis FAQ
  • What is the current market condition in Madison?+

    As of the latest 2026 data, the Madison metro is classified as Stabilizing. Pending ratio is 0.54 with median days on market at 56.

  • Are home prices dropping in Madison?+

    Median listing price is $469K, -0.1% year over year. 21.3% of active listings carry a price reduction.

  • How fast are homes selling in Madison?+

    The typical listing sits 56 days on market, a +7.8% change YoY. New listings are arriving at 658 per month.

  • What's happening in the Madison luxury market?+

    The average listing price declined 2.2% year-over-year, while the median listing price saw a minimal 0.1% year-over-year decrease. This widening spread between average and median price, alongside a flat median $/sqft, suggests some softening in the higher-price tiers relative to the broader market.

  • Where can I find a trusted Madison real estate expert?+

    Primpted maintains a vetted registry of Madison agents with verified credentials, Google reviews, and neighborhood specialization. See the Featured Experts section above.

Data & Methodology

Primary data sourced via Realtor.com's RDC Inventory Core Metrics (CBSA-level), supplemented by editorial analysis and the Primpted local expert registry. Historical trends calculated on a rolling 12-month basis. Past direction is not a forecast.

As of the latest 2026 data · CBSA 31540 · 36mo history